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Grand Central Beauty Lands in NYC

“Smart Mask” and more SKUs to debut at Henri Bendel.

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By: TOM BRANNA

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A new skin-perfecting mask treatment for women and men provides immediate benefits in a simple 15-minute process that is designed for weekly and occasional use, according to marketers Grand Central Beauty. Named after the famed NYC transit station, the beauty brand is set to debut at Henri Bendel this week. The S.M.A.R.T. Skin Perfecting Mask (named for its key benefits: Smooth, Moisturizes, Anti-Aging, Redness-Reducing, Tones) is a hypoallergenic, clinically-tested treatment product for all ...

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